Selling in Puerto Vallarta & Riviera Nayarit
Sell Your Home in Puerto Vallarta & Riviera Nayarit
Coldwell Banker La Costa® prices, markets and closes homes, condos, villas and land across Banderas Bay, from the first market analysis to the day the notario signs the deed.
Founded in Puerto Vallarta in 1986, we became the first Coldwell Banker franchise in Mexico in 1998. Our 40+ agents work from three offices in Marina Vallarta, the Zona Romántica and Sayulita. In 2025 we sold 379 properties worth more than US$250 million. This page explains how we sell, where your property is marketed, what selling costs and what to have ready.
- Since
- 1986
- Sold in 2025
- 379 properties
- Ranking
- #1 in Mexico
- Local team
- 40+ agents
in Puerto Vallarta; first Coldwell Banker franchise in Mexico in 1998
worth more than US$250 million
Coldwell Banker office in Mexico since 2021
in Marina Vallarta, the Zona Romántica and Sayulita
Why sellers choose Coldwell Banker La Costa
Local pricing knowledge
Marina Vallarta, the Zona Romántica, Nuevo Vallarta, Bucerías, Punta de Mita and Sayulita each price differently. Our agents live and sell here, and price from recent sales in your area, not national averages.
Buyers from three markets
Most buyers here come from the United States, Canada and Mexico City. We reach them through the Coldwell Banker network, an email list of more than 25,000 contacts and social channels that drew over 323,000 views a month in 2025.
A global brand behind you
Coldwell Banker has more than 100,000 agents in over 40 countries, and more than 95 offices in Mexico. Cooperating agents across that network can bring buyers to your listing.
Closings handled in house
We coordinate the notario, the bank for any fideicomiso, the capital gains tax (ISR) paperwork and US escrow through TLA, so foreign owners can sell with confidence, even from abroad.
Recent luxury listings
Homes we are marketing now across Puerto Vallarta and the Riviera Nayarit. This is how your property would be presented.
Villa Caracoles 1A$67,123,092 MXN$3,950,000 USD
Casa Kalista$51,899,000 MXN$2,995,000 USD
Grand Venetian Corner Residence 2104$49,875,000 MXN$2,850,000 USD
Harbor 171 Corner Residence 1201$34,562,500 MXN$1,975,000 USD
Villa Primavera$21,550,000 MXN$1,250,000 USD
Vista Real Penthouse$20,436,000 MXN$1,200,000 USDRecently sold and under contract
Luxury listings that found their buyer through Coldwell Banker La Costa.
How we sell your property
Seven steps from the first meeting to closing. Each one protects your price and your timeline.
Consultation and market analysis
We meet at the property, learn your goals and timeline, and prepare a comparative market analysis (CMA) from recent sales and active listings near you. You also receive an estimate of your net proceeds after commission, taxes and closing costs.
Listing agreement and documents
When you decide to sell, we sign a listing agreement and gather the deed (escritura), the fideicomiso contract if there is one, and current predial, water and HOA statements. Collecting these early prevents delays at closing.
Preparing the property
We walk through the home with you and suggest the repairs, cleaning and staging that pay for themselves. In this market that usually means the view, the terraces and anything that affects rental potential.
Setting the list price
A competitive price at launch draws the most showings in the first weeks, when interest is highest. We weigh location, condition, view, amenities, HOA fees, rental history and the exchange rate, and recommend a price and a listing currency.
Launch and marketing
Professional photography, video and, where it helps, drone footage. Your listing goes live on the regional MLS, cblacosta.com and the Coldwell Banker network, with social media and email to buyers and cooperating agents. You receive regular reports on showings and feedback.
Offers and negotiation
We review every offer with you, check the buyer's proof of funds or financing, and negotiate price, terms, deposit and closing date. Accepted offers are documented in a purchase agreement with deposits held in escrow.
Closing with the notario
The notario prepares the deed, confirms the certificates of no debt and calculates and withholds the capital gains tax. We coordinate the fideicomiso cancellation or transfer, any mortgage payoff and the release of funds. Closing usually takes 30 to 60 days after an offer is accepted.
Where your property is marketed
Every listing gets the core channels. Qualifying luxury properties add international luxury platforms.
Regional MLS
The Multiple Listing Service shared by AMPI member agencies across Puerto Vallarta and the Riviera Nayarit, so every cooperating agent in the bay can show your property.
cblacosta.com
Our website, where buyers search Puerto Vallarta and Riviera Nayarit listings and request showings directly from our agents.
Coldwell Banker network
Exposure through the Coldwell Banker brand and its referral network of agents in the United States, Canada and more than 40 countries.
Global Luxury platforms
Qualifying luxury listings can also appear on ColdwellBankerGlobalLuxury.com, JamesEdition, Mansion Global and Unique Homes.
Email and social media
New listings, open houses and price changes go to our list of more than 25,000 contacts and across our Instagram, Facebook and YouTube channels.
Photography, video and showings
Professional photos and video, drone footage where it helps, property feature sheets, open houses and broker tours, coordinated by your listing agent.
What it costs to sell
Seller costs in Puerto Vallarta and the Riviera Nayarit. The buyer pays the acquisition tax, notario fees and registry costs.
| Cost | Typical amount | Notes |
|---|---|---|
| Real estate commission | Usually 6% to 8% plus 16% IVA | The exact rate depends on the price bracket of the property and is set in your listing agreement. |
| Capital gains tax (ISR) | Depends on residency and gain | Calculated and withheld by the notario. See capital gains tax strategies. |
| Fideicomiso cancellation | Commonly around US$1,000 | Only if the property is held in a bank trust. The bank sets the fee. |
| Certificates and prorations | Varies | Predial, water and HOA paid up to date, prorated to the closing date. |
| Mortgage or lien payoff | Your balance | Paid from the sale proceeds at closing. |
Documents to have ready
- The deed (escritura), original or a certified copy
- The fideicomiso contract and latest annual trust receipt, if applicable
- Current property tax (predial) and water receipts
- An HOA statement showing fees paid
- Passport or official ID for every owner
- Invoices (facturas CFDI) for improvements, to reduce capital gains tax
- Utility bills in your name, if you will claim the primary residence exemption
Seller questions
What is the real estate commission when selling in Puerto Vallarta?
Usually 6% to 8% of the sale price, plus 16% IVA on the commission. The exact rate depends on the price bracket of the property and is set in your listing agreement. The seller pays the commission, which is shared with the buyer's agent; the buyer does not pay a separate agent fee.
How long does it take to sell a property in Puerto Vallarta?
Well-priced condos in active areas such as Marina Vallarta, the Zona Romántica, the Hotel Zone and Nuevo Vallarta usually sell in about 3 to 9 months. Houses and villas take about 6 to 12 months, and luxury properties above US$2 million 6 to 18 months. Closing takes another 30 to 60 days after an offer is accepted.
How much capital gains tax will I pay?
It depends on your tax residency. Mexican tax residents pay progressive rates up to 35% on the net gain. Non-residents pay 25% of the gross price, or 35% of the net gain if they appoint a Mexican legal representative. Residents selling their main home may be exempt on up to 700,000 UDIs of the sale price, about MXN 6.2 million in October 2026. Our tax strategies guide explains the details.
Can I sell my property from outside Mexico?
Yes. Many owners sell from abroad by granting a power of attorney (poder) to a trusted representative. It is signed before a notary in your country, apostilled or legalized, and translated into Spanish. We handle showings, offers and closing coordination while you are away.
How do I sell a property held in a fideicomiso?
The bank trustee is notified, annual trust fees must be current, and the trust is either cancelled or transferred to the buyer at closing. The bank sets the cancellation fee, commonly around US$1,000. We coordinate the paperwork with the bank and the notario.
Should I list my property in US dollars or pesos?
Most properties marketed to international buyers in Puerto Vallarta and the Riviera Nayarit are listed in US dollars. Properties aimed at Mexican buyers may be listed in pesos. The deed always records the price in pesos at the exchange rate on the closing date.
Can I sell if I still have a mortgage or developer financing?
Yes. The notario confirms the payoff amount with your lender and pays it from the sale proceeds at closing, then registers the lien release so the buyer receives clean title.
How do I find out what my home is worth?
Request a free home valuation. An agent reviews recent sales and active listings near you and gives you a realistic price range and an estimate of your net proceeds, with no obligation to list.
Thinking of selling?
Ask for a free market analysis. An agent will review recent sales near you and give you a realistic price range and an estimate of your net proceeds.
General information on customary practice in Jalisco and Nayarit as of October 2026, not legal, tax or financial advice. Commission rates vary by the property's price bracket and are agreed in each listing agreement. Sales figures are Coldwell Banker La Costa's own results. Each office is independently owned and operated.
Reviewed by Brock Squire, Broker and founder of Coldwell Banker La Costa, working the Puerto Vallarta and Riviera Nayarit market since 1986. Updated October 2026.