Puerto Vallarta Airbnb Occupancy and Rates by Neighborhood: What AirDNA Data Shows

What is the average Airbnb occupancy in Puerto Vallarta?

Puerto Vallarta short-term rentals averaged about 57% occupancy at an average daily rate (ADR) of about $178, according to AirDNA Advanced market data reviewed on October 14, 2026. Among the largest Puerto Vallarta submarkets, occupancy ranges from about 57% to 61%, while average daily rates range from about $81 to $170.

The market numbers from AirDNA

AirDNA gives the Puerto Vallarta market an overall market score of 65. The number of active listings fell 11.6% over the past year while the daily rate held flat, which means fewer competing units but slightly softer occupancy. These are averages across every property type, so a well-run, well-located unit can outperform them. Treat them as a baseline for conservative underwriting, not a forecast.

How do Puerto Vallarta neighborhoods compare?

These are AirDNA's top Puerto Vallarta submarkets, in the order AirDNA listed them. Revenue is average annual revenue per listing, and RevPAR is revenue per available night.

• Zona Hotelera earns the most. At 61% occupancy and a $170 rate, it posts the strongest revenue and RevPAR ($75) of the submarkets listed.
• Emiliano Zapata, the colonia covering much of Zona Romántica, is close behind. It runs 58% occupancy at a $160 rate, with about $71 RevPAR. See our Zona Romántica guide.
• Versalles and Díaz Ordaz book often but at lower rates. Occupancy of 60% to 61% at $81 to $95 a night produces lower revenue, a reminder that a full calendar is not the same as strong income.

AirDNA reports these by submarket boundaries, so a specific building or street can differ. If you want comparable listings for one address, contact our team and we will pull them.

How does Riviera Nayarit compare?

AirDNA's broader Bahía de Banderas market, which includes the Riviera Nayarit coast, averages 49% occupancy, a $380 daily rate, and about $55,861 in average annual revenue per listing, with a market score of 50. The higher average rate reflects a mix that includes many large villas.

Notice how Higuera Blanca (near Punta de Mita) commands a $270 rate but only 42% occupancy, producing about $37 in RevPAR, while Flamingos earns a $201 rate at 51% for about $75 RevPAR. Higher rates do not guarantee higher income. See best neighborhoods for rental income in Puerto Vallarta and Riviera Nayarit for more.

When is occupancy highest?

AirDNA's trailing twelve month charts show Puerto Vallarta occupancy peaking around February at roughly 80% and bottoming out around September at roughly 39%, with the average daily rate highest around December and lowest around September. Bahía de Banderas follows the same pattern, with a smaller summer bump in July. Plan your cash flow around the low months rather than the peak. Our guide to seasonality and occupancy in Banderas Bay explains how to model it.

How to compare areas for your own purchase

Start with the guest you are targeting

A two-bedroom near Los Muertos Beach and a four-bedroom in Nuevo Vallarta serve very different travelers. Decide who you are hosting first.

Look at RevPAR, not just occupancy

Versalles posts 61% occupancy but about $39 RevPAR, while Zona Hotelera posts the same 61% and about $75. The rate makes the difference.

Model conservatively and subtract costs

Use a number at or below the area average, then subtract management fees, cleaning, HOA dues, utilities, and property tax. See rental yield for a Puerto Vallarta condo.

Check the rules

Building bylaws and local regulations differ. Read Airbnb regulations in Jalisco and Nayarit, then browse Puerto Vallarta homes for sale.

Source: AirDNA Advanced, market overviews for Puerto Vallarta and Bahía de Banderas, reviewed October 14, 2026. Past performance does not guarantee future results.

Frequently asked questions

What is the average Airbnb occupancy rate in Puerto Vallarta?

About 57% with an average daily rate near $178, according to AirDNA Advanced data reviewed October 14, 2026. Occupancy was down 4.0% from the prior year.

Which Puerto Vallarta neighborhood earns the most from Airbnb?

Among AirDNA's top submarkets, Zona Hotelera leads with about 61% occupancy, a $170 daily rate, and roughly $27K in average annual revenue per listing. Emiliano Zapata, which covers much of Zona Romántica, follows at 58%, $160, and about $26K.

How do Riviera Nayarit areas compare with Puerto Vallarta?

AirDNA's Bahía de Banderas market averages 49% occupancy and a $380 rate. Bucerías and San Francisco run about 53% occupancy, Flamingos earns the highest RevPAR among those listed at about $75, and Higuera Blanca has high rates but only 42% occupancy.

Is Puerto Vallarta a good place to buy a vacation rental?

Many owners find it attractive, and active listings fell 11.6% last year. Results vary by building and management, so model conservatively and confirm building rules before you buy.