A Quick take: Inventory remains abundant, marketing times are long, and discounts are narrower than a year ago—especially for well-presented listings. Condos posted strong closed prices in September; houses continue to improve from last winter but remain a buyer-leaning market.

Prepared by: Team Ross-Coldwell Banker La Costa
Source: MLS Data (FlexMLS) — Aggregated Oct ’24 through Sep ’25

📊 CONDOS — Snapshot (Oct ’24 → Sep ’25)

Metric Value Change
Active Listings 3,206 ↑ 43% YoY; flat MoM
New Listings 77 ↓ 27% MoM; ↓ 78% YoY
Sold Listings 63 ↓ 5% MoM; ↓ 23% YoY
Active Avg List Price $535k ↑ 1.1% MoM; ↓ 7.8% YoY
Sold Avg Sale Price $552k ↑ 9.6% MoM; ↑ 13.9% YoY
New Median List Price $399k ↓ 2.4% MoM; ↓ 0.9% YoY
Absorption (Months of Inventory) 34.1 ≈ flat MoM; ↑ 13% YoY
Sale-to-List Ratio 96.7% –0.1 pp MoM; +1.2 pp YoY
Days on Market (Avg) 258 ↑ 5 days MoM; ↓ 24% YoY
Active List Volume $1.72B ↑ 32% YoY
Sold Sale Volume $34.8M ↑ 4.7% MoM; ↓ 12.5% YoY

What it means (Condos): Buyers still have choice (34 months of inventory), but high-quality, turnkey units are commanding firmer prices and smaller discounts than last year. Sharp pricing + presentation are paying off.

🏠 HOUSES — Snapshot (Oct ’24 → Sep ’25)

Metric Value Comment
Active Listings ~590–610 (Sep) Easing from winter peak (~670)
New Listings ~35–45 Muted seller intake
Sold Listings ~25–35 Sep mid-range; flat–slightly ↑ vs Aug
Active Avg List Price $930k–$990k Sep sits mid-band
Sold Avg Sale Price ~$700k Choppy month to month (small sample)
New Median List Price ~$540k Recovered from spring dip
Absorption (MOI) ~23–24 mo Improved from ~30–31 last winter
Sale-to-List Ratio ~95% Range ~94–96%
Days on Market (Avg) ~295 Longer than condos
Active List Volume ~$580–600M Down from ~$640M mid-year
Sold Sale Volume ~$40–60M / mo Sep mid-pack

What it means (Houses): Conditions are better than last winter (lower MOI, firmer medians), but timelines remain long and typical negotiation bands are ~4–5%. Renovated, move-in-ready homes continue to outperform.

🧭 Strategy Notes

For sellers

  • Price against recent, renovated comps and target the current sale-to-list bands (Condos 96–97%; Houses 94–96%).
  • Pre-market prep (repairs, light staging, pro media) shortens time-to-sale—especially in buildings/areas with competing inventory.
  • Plan for longer timelines on houses; use phased marketing (launch → refresh → incentive).

For buyers & investors

  • Leverage ample supply—especially listings active > 60–90 days.
  • Recent condo closings show buyers paying up for views/amenities; be disciplined in prime, turnkey product.
  • Underwrite with medium-term rental demand and building rules in mind.

🔎 Methodology & Sources

Data reflects MLS-based activity across Puerto Vallarta & Riviera Nayarit, aggregated Oct ’24 through Sep ’25. Metrics include active/new/sold counts, list/sale pricing, months of inventory, DOM, sale-to-list, and volumes.

🤝 Work with Local Experts

Whether you’re repositioning a listing or underwriting an acquisition, Coldwell Banker La Costa provides strategy, media, and negotiation tailored to each submarket around the bay.

Get a custom pricing or acquisition brief:
Marina Vallarta Office | 322-223-0055
Zona Romántica (Olas Altas) | 322-222-2604
Sayulita | 329-291-6200

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📚 For more Market Reports and articles, visit our blog: CBLC Real Estate News